Thought Leadership 101: How to Become a Thought Leader in Your Industry
It seems like there are certain influential individuals that we encounter throughout life who tend to stand out. For me, looking back it was like they all had something in common. They weren’t just...
View ArticleAre stealthy self-promotion tactics hurting the brands that use them?
Where do brands draw the line when it comes to stealthy self-promotion tactics? This question crossed my mind after reading about Chipotle’s recent social media hoax. The company posted a series of...
View ArticleTop Takeaways from the 2013 Dallas Social Media Strategies Summit
I recently had the pleasure of attending the Social Media Strategies Summit in Dallas. The two-day conference was jam-packed with tips from industry leaders, best practice examples and helpful...
View ArticleAnalyst Relations: Why It Matters and How to Do It
Analyst relations is an important part of many media relations programs and can be a beneficial practice for companies. When analyst relations is done right, companies have the chance to differentiate...
View ArticleHow the Importance of the Flack-Hack Relationship Has Shifted – Or Not?
Through the years, the relationship between PR pros and the media has had some significant changes. Gone are the days of the “three martini lunch” to sell a story idea. Today, journalists and PR people...
View ArticleShould Marketers Engage in Reddit?
Most people have heard of Reddit. The platform has become a hot topic during major news events such as the Boston Marathon bombings. In the hours and days that followed, Reddit users acted as citizen...
View ArticleNewsjacking – When is the Right Time to Steal the Conversation?
“What were they thinking?” This was my reaction to an international PR firm’s recent response to a celebrity’s suicide. The PR giant wrote a blog post that encouraged mental health professionals and...
View ArticleSympathetic Pricing Gives Your Customers the Feels
When was the last time you saw a brand do something financially altruistic for consumers and as a result thought that they were a company that truly cared for their customers? If you have witnessed...
View ArticleDoes Social Media Affect Search?
Google’s algorithm updates have informed the public that good search engine optimization (SEO) isn’t just about on-page optimization. Public relations now plays a big part in getting ranked higher in...
View ArticleLinkedIn Gets Serious with Lynda.com
No, it’s not what you think. LinkedIn doesn’t have a new girlfriend named Lynda. Last month LinkedIn declared its intention to purchase Lynda.com, a leader in online training videos. With more than 300...
View ArticleThe Blurred Lines Between Paid, Earned and Owned Social Media
As social platforms gained popularity, the issue that lingered for years was how they would make money by capitalizing on the networks that had been developed and widely adopted by brands and consumers...
View ArticleThe Sound of Silence… on Facebook
They always say that everything old can be made new again. On Facebook, we’re jumping back to the 1920s. One of the newest developments on the social platform is the rise of silent video. Before we cue...
View ArticleThe 411 on Blogger Relations
When agencies suggest new programs to clients, companies may sometimes stop and ask what the work entails and if it carries any value. Take blogger relations, for instance. Some may wonder why anyone...
View ArticleValue Over Volume: The Strategy Behind the Rule of Thirds in Social Media
By now, social media managers can unanimously agree that companies should use a filter when it comes to social media posts. We’ve all seen the brand that focuses all of their effort on promoting their...
View ArticleYou Want Me to Pay HOW Much for an Instagram Post?
When most people think of influencer marketing, paid Instagram posts from the Kardashians with strategically placed products come to mind. While celebrity endorsements are definitely one aspect of...
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